New January 2025 Collection

Meet our new OB Gang! We have NEW softies to add to our ever growing collection of ethically made and sustainable softies.

However, we are MOST excited about our NEW Softie Bag Charms; all our best sellers in mini bag charms designed to be added to your little one's backpacks, handbags or baby bag. Collectable, adorable and super affordable! What's not to like? 

Add to cart now! 

Shop the range below. 

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PRE-ORDER ETA APRIL. Aurora Flutterwing Bag Charm 7"/ 18 cm PRE-ORDER ETA APRIL. Aurora Flutterwing Bag Charm 7"/ 18 cm

PRE-ORDER ETA APRIL. Aurora Flutterwing Bag Charm 7"/ 18 cm

$17.95
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PRE-ORDER ETA APRIL. Little Aurora Flutterwing Soft Toy 10" / 25.4 cm PRE-ORDER ETA APRIL. Little Aurora Flutterwing Soft Toy 10" / 25.4 cm

PRE-ORDER ETA APRIL. Little Aurora Flutterwing Soft Toy 10" / 25.4 cm

$19.95
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PRE-ORDER ETA APRIL. Chi-Chi Chick Bag Charm 7"/ 18 cm PRE-ORDER ETA APRIL. Chi-Chi Chick Bag Charm 7"/ 18 cm

PRE-ORDER ETA APRIL. Chi-Chi Chick Bag Charm 7"/ 18 cm

$17.95
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PRE-ORDER ETA APRIL. Little Theo Cuddlington Bear Soft Toy 10"/ 25 cm PRE-ORDER ETA APRIL. Little Theo Cuddlington Bear Soft Toy 10"/ 25 cm

PRE-ORDER ETA APRIL. Little Theo Cuddlington Bear Soft Toy 10"/ 25 cm

$19.95
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PRE-ORDER ETA APRIL. Theo Cuddlington Bear Soft Toy 13" / 33 cm PRE-ORDER ETA APRIL. Theo Cuddlington Bear Soft Toy 13" / 33 cm

PRE-ORDER ETA APRIL. Theo Cuddlington Bear Soft Toy 13" / 33 cm

$29.95
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PRE-ORDER ETA APRIL. Liberty Cuddlington Bear Soft Toy 13" / 33 cm PRE-ORDER ETA APRIL. Liberty Cuddlington Bear Soft Toy 13" / 33 cm

PRE-ORDER ETA APRIL. Liberty Cuddlington Bear Soft Toy 13" / 33 cm

$29.95
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PRE-ORDER ETA APRIL. Little Liberty Cuddlington Bear Soft Toy 10"/ 25 cm PRE-ORDER ETA APRIL. Little Liberty Cuddlington Bear Soft Toy 10"/ 25 cm

PRE-ORDER ETA APRIL. Little Liberty Cuddlington Bear Soft Toy 10"/ 25 cm

$19.95
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PRE-ORDER ETA APRIL. Little Benny Braveheart Buffalo Soft Toy 10" / 25.4 cm PRE-ORDER ETA APRIL. Little Benny Braveheart Buffalo Soft Toy 10" / 25.4 cm

PRE-ORDER ETA APRIL. Little Benny Braveheart Buffalo Soft Toy 10" / 25.4 cm

$19.95
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PRE-ORDER ETA APRIL. Little Clover Cottontail Bunny Soft Toy 10" / 25cm PRE-ORDER ETA APRIL. Little Clover Cottontail Bunny Soft Toy 10" / 25cm

PRE-ORDER ETA APRIL. Little Clover Cottontail Bunny Soft Toy 10" / 25cm

$19.95
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PRE-ORDER ETA APRIL. Little Lavender Loppity Bunny Soft Toy 10" / 25cm PRE-ORDER ETA APRIL. Little Lavender Loppity Bunny Soft Toy 10" / 25cm

PRE-ORDER ETA APRIL. Little Lavender Loppity Bunny Soft Toy 10" / 25cm

$19.95
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PRE-ORDER ETA APRIL. Little Sunny Hopscotch Bunny Soft Toy 10" / 25cm PRE-ORDER ETA APRIL. Little Sunny Hopscotch Bunny Soft Toy 10" / 25cm

PRE-ORDER ETA APRIL. Little Sunny Hopscotch Bunny Soft Toy 10" / 25cm

$19.95
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PRE-ORDER ETA APRIL. Little Frankie Fox Soft Toy 10" / 25.4 cm PRE-ORDER ETA APRIL. Little Frankie Fox Soft Toy 10" / 25.4 cm

PRE-ORDER ETA APRIL. Little Frankie Fox Soft Toy 10" / 25.4 cm

$19.95

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