Child hugging her soft toy bunny

The season of giving

Find their
best friend

Soft toys made to be loved for years, for every age. Spend $100 and choose a free friend, valued at up to $35.

Betsy Bunny Baby Gift Set with pink bunny comforter, soft toy and Peach Wooden Rattle

Gift sets

The gift,
sorted

Matched and ready to give, from a first rattle set to The Heirloom Gift.

From $39.95
Liberty Cuddlington BearValued at $35
Benny BunnyValued at $35
Dream BunnyValued at $35
Mini Mate Ziggy BunnyValued at $18

Free gift with purchase

Choose a friend for
their best friend

Spend $100 and choose a free friend, valued at up to $35.

Choose your gift in the cart. One free gift per order, while supplies last. Can't be combined with other discount codes.

Child holding a well loved best friend
Best Friend Stories · Nov 10 to Dec 6

Tell us about their
best friend

Any toy, any brand, even your own childhood teddy. The best story and photo each week win a whole Best Friend Family.

The Heirloom Gift

Their first
keepsake

A hand crochet heirloom blanket, a Classic best friend and the matching lovey, gift bagged and ready to give.

Ships within 2 business days. Includes a free gift valued at up to $35, and free shipping.

Gift sets

The gift, sorted

Matched sets, ready to give: little first gifts from $39.95, baby bundles for newborns, and The Heirloom Gift.

From $39.95

Shop all gift sets

Premium gift set

The Heirloom Gift

A hand crochet heirloom blanket to treasure for years, their best friend and the matching lovey, gift bagged and ready to give.

  • Hand crochet heirloom blanket
  • Classic best friend
  • Matching lovey
  • Gift bag and message card

Ships within 2 business days. Includes a free gift valued at up to $35, and free shipping.

Australian Roots
Chic designs inspired by the shores of Byron Bay

Shop Australian Toys

Premium Materials
Created with long-lasting luxe fabrics and materials

Explore Softies Range

Ethical & Sustainable
Responsibly made with sustainable materials and recycled packaging

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Safety
Independently tested to meet today’s highest toy safety standards

Commitment to Quality

Boutique Label
Family-owned business that reflects our values

About Us