Celebrating 15 years of OB
Just like our eldest daughter Evie, this year our family company turns 15. Evie's birth in Australia also inspired the birth of OB, starting with a...
Read moreSlide title
Tell your story
Slide title
Tell your story
New January 2025 Collection
Softies
Welcome to OB
We are a family-owned business that creates beautiful, sustainably produced children's products designed to delight your whole family. We started our company in Byron Bay, Australia in 2008. At the time, we struggled to find toys that excited our children and reflected our aesthetic, social, and sustainability values.
Over the past 15 years, our business has grown, just like our kids. Although our company is much bigger–and growing still–our commitment to offering exceptional products, from premium plush toys and finely crafted playthings to soothing essentials, remains the same.
We hope you enjoy our creations as much as we enjoy bringing them to you and your families.
Warmly,
Kate & Luke
'The quality of every piece is second to none. My boys sleep with their teddies every night and they still look and feel brand new!'
- Bek
'They are the softest plush toys we have ever owned, even after washing and our 4 month old has already made besties with her Dave the dog!'
- Kayla and Georgia
“My 2 year old son Asher always insists on bringing ALL (never just one) of his O.B designs huggies upstairs with him to mum and dad’s bed for a cuddle. At this stage they really are just a part of the family!”
- Lucinda & Asher
“O.B. Designs has been with our family since the start. Bonnie absolutely adores her Duke Dog huggie & I love that we’re supporting an Australian business that is eco-conscious.”
- Bonnie & Charlie
On The Blog
Why silicone tableware is the healthy choice for your little one…
Silicone tableware has become a popular product in recent times, and for good reason. It is extremely durable and convenient, but it also has a nu...
Read more
Join the fun! Follow @obdesigns
