Seaside Softies

Welcome to OB

We are a family-owned business that creates beautiful, sustainably produced children's products designed to delight your whole family. We started our company in Byron Bay, Australia in 2008. At the time, we struggled to find toys that excited our children and reflected our aesthetic, social, and sustainability values.

Over the past 15 years, our business has grown, just like our kids. Although our company is much bigger–and growing still–our commitment to offering exceptional products, from premium plush toys and finely crafted playthings to soothing essentials, remains the same.

We hope you enjoy our creations as much as we enjoy bringing them to you and your families.


Kate & Luke

Australian Roots
Chic designs inspired by the shores of Byron Bay

Shop Australian Toys

Premium Materials
Created with long-lasting luxe fabrics and materials

Explore Softies Range

Ethical & Sustainable
Responsibly made with sustainable materials and recycled packaging

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Independently tested to meet today’s highest toy safety standards

Commitment to Quality

Boutique Label
Family-owned business that reflects our values

About Us

On The Blog

Celebrating 15 years of OB

Celebrating 15 years of OB

Just like our eldest daughter Evie, this year our family company turns 15. Evie's birth in Australia also inspired the birth of OB, starting with a...

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