Child hugging her soft toy bunny

The season of giving

Find their
best friend

Soft toys made to be loved for years, for every age. Gift sets, families in every size, a free friend valued at up to $35 when you spend $100, and a weekly competition for the best friend stories.

Shop giftsBest Friend Stories
$39.95
Gift setsReady to give, from $39.95
$100
Choose a free giftA free friend valued at up to $35
Weekly
Best Friend StoriesWin a whole Best Friend Family
Dec 15
Christmas deliveryOrder by December 15 for delivery by Christmas. Alaska and Hawaii by December 14.

Gift sets

The gift, sorted

Matched sets, ready to give: little first gifts from $39.95, baby bundles for newborns, and The Heirloom Gift.

From $39.95

Shop all gift sets

Premium gift set

The Heirloom Gift

A hand crochet heirloom blanket to treasure for years, their best friend and the matching lovey, gift bagged and ready to give.

  • Hand crochet heirloom blanket
  • Classic best friend
  • Matching lovey
  • Gift bag and message card
$139Build your Heirloom Gift

Ships within 2 business days. Includes a free gift valued at up to $35, and free shipping.

Every budget:Little gift from $39.95Baby Bundle from $74.95Heirloom Gift $139
Little Betsy Bunny and Wooden Rattle Baby Gift Set
Gift set

Little Betsy Bunny and Wooden Rattle Baby Gift Set

$39.95
Little Beau Bunny and Wooden Rattle Baby Gift Set
Gift set

Little Beau Bunny and Wooden Rattle Baby Gift Set

$39.95
Little Duke Dog and Wooden Rattle Baby Gift Set
Gift set

Little Duke Dog and Wooden Rattle Baby Gift Set

$39.95
Betsy Bunny Baby Gift Set with pink bunny comforter, soft toy and Peach Wooden Rattle
Gift set

Betsy Bunny Baby Bundle Set

$74.95
Ziggy Bunny Baby Bundle Set
Gift set

Ziggy Bunny Baby Bundle Set

$74.95
Duke Dog Baby Bundle Set
Gift set

Duke Dog Baby Bundle Set

$74.95
Koala Baby Bundle Set
Gift set

Koala Baby Bundle Set

$74.95
Baxter Bunny Baby Bundle Set
Gift set

Baxter Bunny Baby Bundle Set

$74.95
Add a lovey, a Mini Mate or a bag charm to reach $100 and choose a free gift.See loveys

Mix and match

Any three
best friends

Choose any three Classic 13.5" best friends for siblings, cousins or a whole playgroup. Bunnies, puppies, a fox: mix them however you like.

$105for any three, with a free friend and free shipping

Your three are packed together and your choices show on the order.

A family of best friends in every size

Shop by character

Families come in all shapes and sizes

Most of our best friends come in more than one size, so a first cuddle can grow into a whole family.

Big22" Classic13.5" Little10" Lovey12"
Shop by character

Free gift with purchase

Choose a friend for their best friend

Spend $100 and choose a free friend, valued at up to $35. You pick it in your cart: no codes needed.

1Fill your basketGift sets, best friends, bag charms and more.
2Reach $100A window pops up in your cart with this season's free friends.
3Choose your friendPick your favorite. It ships with your order.
Liberty Cuddlington BearValued at $35
Benny BunnyValued at $35
Dream BunnyValued at $35
Mini Mate Ziggy BunnyValued at $18

The free friends change through the season. One free gift per order, while supplies last. Can't be combined with other discount codes.

Child holding a well loved best friend
"Bun has been to three countries, two hospitals and every single sleepover."Example story, 25 words or fewer
Competition

Best Friend Stories

Every best friend has a story. Tell us about theirs in 25 words or fewer: any toy, any brand, even your own childhood teddy. Add a photo and it's also judged for the best photo prize.

2 Best Friend FamiliesEvery week, for the best story and the best photo. A Big, a Classic and a Little best friend plus a lovey, all chosen by the winner.
3 runners-upEvery week, a Classic 13.5" best friend of their choice.
Round 1 · Nov 10 to 15Round 2 · Nov 16 to 22Round 3 · Nov 23 to 29Round 4 · Nov 30 to Dec 6
Tell us their story

A game of skill, judged on creativity. No purchase necessary. Open to legal residents of the 50 US states and DC, 18 and older. Official rules apply.

Designed in AustraliaOriginal characters since 2008
Made to be lovedSuper soft, made to last
Ships from the USFrom our US warehouse
Free shippingOn US orders over $70