Our Vision

Every childhood has a story. Every story has a best friend.

At OB Designs, we believe the toys children love most become more than toys. They become first friends, bedtime companions, little adventurers and treasured reminders of childhood.

Founded in Byron Bay in 2008, we create beautifully designed children's gifts with personality, purpose and a distinctly Australian point of view. From much-loved Australian animals to timeless bunnies and playful new characters, every OB Designs piece is thoughtfully created to feel special from the very first cuddle.

Our vision is to create modern childhood keepsakes — beautifully designed, wonderfully tactile and made with the quality to be loved well beyond the moment they are given.

Designed with Purpose

Beautiful design should also be responsible design.

We carefully select our manufacturing partners and materials, prioritising quality, ethical production and more sustainable choices wherever possible. Our plush collections use recycled filling, and we continue to explore better materials and more responsible packaging as we grow.

Quality and safety remain fundamental to everything we create. Our children's toys are independently tested to the applicable safety standards of the markets in which they are sold.

Made to Give. Made to Love. Made to Keep.

For more than 18 years, OB Designs has grown alongside the families, retailers and communities who have welcomed our products into their lives.

Today, our collections can be found with retailers and distribution partners around the world, but our purpose remains wonderfully simple:

To create beautiful gifts that children love to receive, families love to give, and little ones never want to leave behind.