At O.B. Designs our passion is designing and creating beautiful children's toys and artisan crafted nursery decor that are eco-friendly and ethically made. We aim to be recognized as not only as a leading children's brand, but also as an ecologically and socially responsible company.

We are committed to using ecologically sustainable materials wherever possible, reputable manufacturers that provide fair working conditions and creating children's products that will stand the test of time.

O.B. Designs' sponsors several different children's charities by either regular monetary donations or physical products that go directly to the children. You can read more about this on our website.

All of our toy are independently safety tested for children and meet ASNZS, EN-71 & ASTM toy safety standards and labeling.

We are sure you will love our beautiful collection of toys and decor as much as we love bringing it to you! 


In relation to our vision statement, here at O.B. Designs we:

• Handpick our manufacturers based on their ability to provide and ethical workplace environment, source high quality materials and create products of the highest quality

• Have always aimed to create eco-friendly packaging and products in the following ways  – recycled pp cotton in interior of toys | pellets, use only sustainable beechwood timber, eco-friendly silicone, recycled cardboard packaging, cotton cord instead of plastic, compostable polybags. We are constantly pushing ourselves to find new and innovative ways to make a positive difference in the world. 

• Safety test our toys for the applicable country of distribution eg: En-71 (Europe) ASTM (USA) ASNZS (Australia | New Zealand) 

• Make regular donations to our Charity of Choice Rafiki Mwema, Gift toys for Christmas to our local Indigenous Communities Arakwal (Byron Bay, NSW) and Bunjum (Ballina, NSW), Participate throughout the year in other charity events gifting items for fundraisers. 

• Our marketing strategies include social media in conjunction with more traditional style marketing such as print media, trade shows. Our best marketing, however, is word of mouth.

• Maintain our growing reputation for designing beautiful baby gifts by constantly designing and developing new children’s ranges that are aesthetically beautiful, soft, stylish and affordable.

• Are committed to our customers and distributors by providing efficient, courteous service and communications, quality marketing materials and point of sale or packaging for all our products.

• Only use quality materials and ensure that our products are made with superior workmanship to ensure the durability of our products.